Case Studies
Whether we’re fixing what’s there or starting from scratch, the goal is the same: make it clear, make it structured, and make it work.
Cultivate Aesthetics | Medical Spa in Michigan
Web Design | Branding | SEO/Copywriting | Email Marketing
THE SITUATION
The client needed a digital presence that reflected the professionalism of her practice and made booking seamless.
THE STRATEGY
We clarified service hierarchy, simplified navigation, and rebuilt the site structure to support both credibility and conversion.
THE RESULT
A stable, elegant digital home that reflects clinical authority while remaining intuitive for patients.
Client Perspective
Sarah Mardigian, Owner, Cultivate Aesthetics
“As a business owner, building a website was not on my list of skills and I certainly didn’t know how to organize one that was easy to navigate for my audience. Nikki was on top of everything from day one. She was able to build a website that was cohesive to my brand and easy to use. I felt comfortable giving her an idea and letting her use her creativity and knowledge to carry it out. She was amazing to work with!”
Honey Hair Co. | Luxury Salon & Suites
Web Design | Logo Design | Branding | SEO/Copywriting
THE SITUATION
Honey Hair Co. needed a brand and website that reflected the elevated, welcoming experience of the salon itself. The existing digital presence did not fully capture the warmth, craftsmanship, or premium positioning of the space.
THE STRATEGY
We refined the brand identity, clarified service pathways, and structured the site to support both stylist visibility and seamless appointment booking. The architecture was built to scale alongside the growing team.
THE RESULT
A cohesive digital presence that mirrors the in-salon experience — structured, inviting, and built to support long-term growth without constant redesign.
Client Perspective
Jocelyn Parkhouse, Owner, Honey Hair Co.
“I can’t say enough great things about Nikki! She did an amazing job creating our Honey Hair Co. website. Not only is her work beautiful and easy to navigate, but she was also so patient and understanding throughout our long (and sometimes chaotic) build process. Nikki stayed organized, was incredibly prompt with every update, and carried herself with total professionalism from start to finish. I’m so thankful we had her expertise to bring our vision to life — highly recommend working with her!”
Adado Woodworkin | Custom Woodworking Made to Order
Web Design | Logo Design | SEO/Copywriting | Branding | Web Training
THE SITUATION
As a retired engineer launching a custom woodworking business, Richard needed a digital presence that reflected both craftsmanship and credibility. The site needed to be simple to manage while presenting his work with clarity and professionalism.
THE STRATEGY
We developed a clean visual identity, structured the site around product categories, and created an intuitive content system that allowed for ongoing updates without technical overwhelm.
THE RESULT
A straightforward, authoritative digital home that showcases craftsmanship clearly and allows the business to evolve at its own pace.
Client Perspective
Richard Adado, Owner, Adado Woodworking
“I wanted to start a website and I didn't have any ideas of how to start or any process. I met Nikki, gave her some of my ideas and with her knowledge, she created and taught me how to use the website. I would not have the business through my site today without the assistance of Nikki. She is and always will be a plus in my life. Thank you for your wisdom and support.”
#TalkingAAC | Professional development project around the topic of augmentative/alternative communication.
Web Re-Design | SEO | Donations | Content Strategy | E-Newsletter
THE SITUATION
#TalkingAAC required a structured, donation-enabled website that could support educational programming, resource distribution, and community engagement — all while remaining accessible and easy to navigate.
THE STRATEGY
We reorganized the information architecture, streamlined navigation, and integrated donation and newsletter systems to support both growth and operational ease.
THE RESULT
A functional, mission-aligned digital platform that supports outreach, fundraising, and long-term community engagement without relying on constant promotion.
YOUR NEXT STEP
Tell me what you’re working through
You don’t need to have it all figured out before reaching out. Tell me a little about your business an what you need help with, and we’ll take it from there.