Nikki O’Meara

Marketing & Communications Leader | Digital Strategy | Integrated Campaigns

Building integrated marketing strategies that connect brands, audiences, and business outcomes.

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About

I'm a marketing and communications leader with 15+ years of experience helping organizations translate complex ideas into compelling stories that drive engagement, growth, and reputation.

My background spans healthcare, higher education, nonprofit, government, and corporate sectors, leading integrated campaigns across paid, earned, owned, and shared media.

As Director of Digital Marketing at Resch Strategies, I lead integrated marketing initiatives across healthcare, higher education, nonprofit, government and corporate clients, overseeing strategy, advertising, analytics and performance optimization.

Core Expertise

  • MARKETING STRATEGY

    Paid, earned, owned and shared media planning.

  • DIGITAL ADVERTISING

    Search, social, programmatic, video and analytics.

  • COMMUNICATIONS

    Stakeholder engagement and reputation management.

  • CONTENT & STORYTELLING

    Narratives that move audiences to action.

  • LEADERSHIP

    Cross-functional team leadership and client management.

  • DATA & MEASUREMENT

    Performance reporting, optimization and attribution.

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Career Highlights

15+ Years
Marketing & Communications Leadership.

$1.5M+
Annual Advertising Investment

5 Sectors Served
Healthcare, Higher Education, Nonprofit, Government & Corporate

Integrated Expertise
Paid, Earned, Owned & Shared Media

Cross-Functional Leadership
Digital, Communications & Creative Teams

Full-Funnel Experience
Awareness, Engagement & Conversion

Selected Experience

Michigan in a New Era
Statewide communications strategy supporting Michigan's long-term economic growth.

Got What It Takes
Multi-channel recruitment campaign encouraging careers in EMS.

Michigan Coalition for Affordable Prescriptions
Statewide awareness initiative focused on prescription affordability.