Strategic web design + content that delivers.

Helping brands build intuitive websites, clear messaging, and digital experiences that drive action.

I build websites and digital strategies that combine UX, accessibility, content, and SEO—delivering clean design with measurable results.

Hey there!

I’m Nikki—founder of Wayfinder Digital and a digital strategist with 12+ years of experience helping brands simplify complex ideas and scale online through digital strategy and content marketing. My background is in higher ed, tech, and public affairs. So, whether I’m leading a college-wide website redesign or crafting a brand’s first SEO-optimized Squarespace site, I bring clarity to digital chaos—and make it look good.

I’ve helped public sector orgs, higher ed institutions, and nonprofits define their web strategy, align messaging, and launch websites that actually convert. I believe good strategy is simple, scalable, and respectful of your audience’s time.

Featured Projects

Each project featured reflects my commitment to building strategic, intuitive websites and digital strategies that actually work. From full website builds to brand-refresh support, email setup, and content strategy, these projects show what’s possible when intention meets design.

Case Study

Professional Learning Space
Michigan Community College Association

The Professional Learning Space was created to offer free structured, self-paced learning modules for staff and faculty professional development.

Looking for…

A role where I can lead digital strategy, scale content that actually converts, and help a mission-driven team grow with purpose (and a sense of humor).